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Foundations
Logo
Primary logo
To help ensure we are being consistent whenever we use our logo we have established a few simple rules.
Do not use the primary logo on anything smaller than 20mm in height in print or 80px in digital as the text becomes illegible.
If the logo needs to be used smaller than 20mm/80px in height, please use the secondary logo.
Exclusion zone
To protect the clarity and legibility of the logo it has a defined clear space around it.
This clear space is the height of two capital “M”s used in the logo.
No external elements should enter this space.
White logo
In very rare cases you are able to use the white out version of the logo. Use of this is restricted, any use of it will need the brand or design team’s approval beforehand.
The same sizing and exclusion zone rules apply.
Examples use cases:
- Placed on a dark background of a similar colour/tone to the full colour primary logo.
- When being used alongside multiple other logos in white, i.e. Group use.
Secondary logo
The secondary logo should be used when room doesn’t permit for the Full-size logo. The logomark and words should always be used together. The words should always stay the same.
Exclusion zone
As with the master logo, to protect its clarity and legibility, the logo has a defined clear space around it.
This clear space is the height of two capital ‘M’s used in the logo.
No external elements should enter this space.
White logo
In very rare cases you are able to use the white out version of the logo. Use of this is restricted, any use of it will need the brand or design team’s approval beforehand.
The same sizing and exclusion zone rules apply.
Examples use cases:
- Placed on a dark background of a similar colour/tone to the full colour primary logo.
- When being used alongside multiple other logos in white, i.e. Group use.
Favicon
The favicon is using 3 layers of the logo mark in the brand colours.
