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Illustration
Hero Illustration
In a nutshell
- Our illustrations are immersive, photo-like visuals
- They embody a sense of calmness through colour and soft gradients
- They have an emotional dimension, showing their subject matter through storytelling.
Application & styling
When designing hero illustrations, we apply the following rules to ensure consistency:
Using colour in hero illustrations
The illustration above is an example of how the primary colour palette is used in all hero/scene illustrations. A 70:30 purple ratio is applied which is then complemented with the addition of a primary gradient.
Examples in situ
These two examples are shown in context with the UI.
They also highlight how the negative shape can vary between each illustration, adding a layer of calm and fluidity to the illustration.
