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Accessibility
Visual design
As UI and creative designers we already have a customer-centric mindset, so build upon this and make sure EVERY user is at the forefront of our minds. Refer to these guidelines when designing so that users of diverse abilities are able to navigate, understand, and use our UI and visuals across MoneySuperMarket Group.
UX Owner: Emma Wiltshire
Creative Owner: Aimee Tilling
The three accessibility pillars for designing products…
Clarity
Providing clarity to our users is key so they are able to make informed decisions and receive a better experience as an outcome. Making all text legible and conforming to colour contrast ratios will help to keep our designs clear for all users.
Control
Our users need to feel as though their in the driving seat with everything at their fingertips. As part of this, our web pages, apps and emails must flex and adapt in order to give users the ability to view our designs in a way which best suits them.
Consideration
Be considerate of our users situations, some may have health conditions which could be triggered by certain design features. Flashing content, automatic sound and abrupt movements can be distressing for many users, so be mindful.
Clarity is key
When it comes to creating our visuals a good first step is to make sure we meet colour contrast guidance. The clarity pillar covers:
Users in control
We should encourage a sense of freedom and confidence in the user, and make our designs as legible as they can be at any scale or orientation. The control pillars cover:
Cool, calm, considerate
We must be considerate of users with medical conditions and be wary of using design features which may be tiggers. The consideration pillar covers: