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Our brand
We help people Get Money Calm
Everyone experiences financial anxieties in different ways, but the feeling of being confident, informed and in control of your finances is universal. We help everyone get there.
We call this feeling: Get Money Calm
“We take the complex financial world and make it work for you.”
We all feel financial anxiety in different ways. But one thing that’s the same for everyone, is the feeling of calm when your money is just…sorted. Here at MSM, we are the cup of tea and a hot bath when the day’s been tough - we’re here to help get you to Money Calm.
Our values
We are guided by our values. They are our torch in the dark - our North Star. They keep us grounded, and drive us forward. They are what we believe in, all of us. They determine how we act and behave - ultimately helping us make decisions. The right ones.
We make the financial world work uniquely for each customer
The better we know our customers, the more we can help them by making recommendations specifically tailored to them. That’s why our customers get a dashboard with their bills, reminders and credit score all in one place.
We make use of the full financial world
We work with lots of different companies from all kinds of sectors, so our customers can be sure that no stone is left unturned.
We never stop
By constantly monitoring our customers’ finances, we make sure that they’re always getting the best possible deals when they need them. That’s why we’re always working hard to secure exclusive deals, as well as looking for ways to help our customers save money effortlessly (like Credit Monitor and Energy Auto-Switching).
We pursue the same goal as our customers
We never make money unless our customers save money, so our customers can rest assured that we’re always on their side. That’s why we’re 100% independent and impartial, working only for our customers.
Our brand behaviours
When our values are brought to life, they look like this - our behaviours. See, that came together nicely didn’t it? Everything we do should line up nicely with these behaviours, and this, we believe is how an incredible, Money Calm experience is created.
We provide real benefit
In the beginning, our customers feel Money Calm because their bills are under control.
As their relationship with us deepens, they feel Money Calm because they know they’re making the most of their money.
We deliver a powerful feeling in everything we do
Whenever and wherever a customer interacts with us, leave them with feelings of:
We all have a big responsibility to deliver these
Our brand behaviours of confidence, clarity and control should be projected by everything we do. Together, we know that those are the three things that help people Get Money Calm.
So that means every product experience we make, every call centre conversation we have, every email we send, every advert we publish, should instill confidence, clarity and control to some degree.
Different parts of the business may place greater emphasis on each of these three things at different times. But if we can project all three across the MoneySuperMarket business, then we’ll be on the right path to helping the nation Get Money Calm.
